Great Way To Create a Persona

This allows you to find target markets by zip code or segments. It has a description of what magazines, income, cars, etc! A great resource for niche design

www.mybestsegments.com

52 Suburban Pioneers Suburban Pioneers represents one of the nation's eclectic lifestyles, a mix of young singles, recently divorced and single parents who have moved into older, inner-ring suburbs. They live in aging homes and garden-style apartment buildings, where the jobs are blue-collar and the money is tight. But what unites these residents--a diverse mix of whites, Hispanics and African-Americans--is a working-class sensibility and an appreciation for their off-the-beaten-track neighborhoods
Social Group: Inner Suburbs
Lifestage Group: Mainstream Families
2006 Statistics: US Households: 1,163,110 (1.04%) Median HH Income: $33,258 Lifestyle Traits Eat fast food Do needlepoint Baby Talk magazine King of the Hill in syndication Suzuki Verona

Demographics Traits:
Ethnic Diversity:	White, Black, Hispanic
Presence of Kids:	Family Mix
Age Ranges:	Age <55
Education Levels:	Some College
Employment Levels:	White Collar, Mix
Homeownership:	Homeowners
Urbanicity:	Suburban
Income:	Downscale
Income Producing Assets:	Moderate

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